A lot of leaving cert students are now facing the final hurdle. As Christmas approaches this is the point where people start to get very nervous as the study picks up and the exams creep closer. I did my leaving cert last year, even creating an app to help other students get through the study process, and man did I hate every minute of that thing. I created the app to try and keep my mind off things, granted it was based around the leaving cert but it did the job, and I would do anything in my power to procrastinate.
Over a year later I didn’t get what I needed in the leaving cert for my first option on the CAO but I am in college doing a course I enjoy, now. However before this I didn’t plan on going to college. I planned on taking a year out and working on a few ideas. Sadly these ideas got pushed aside – but I will get to them one day. But there is one thing I would like to get across to current leaving certs, it’s not the end of the world. The world won’t stop if you don’t get what you want, the world won’t stop if you decide to go another way to everyone else. Bill Gates once gave a speech to a bunch of high school students in America, here’s a few points to takeaway from it.
As someone who uses social media a lot (an addict is what most people call me), I’ve been taking a lot more notice of Instagram the past few weeks. There are a few things that you see a lot of on Instagram; selfies, sunsets/the beach and of course the main one – FOOD.
But I noticed one thing. Most of those food pictures come from people. They come from customers at any given restaurant or food establishment but not the actual place itself. WHY THE FUCK NOT???
Instagram is a foodies paradise and it’s a great way to market to an audience who are looking for places to eat! I am getting pretty annoyed with food places not being on Instagram because they’re missing out on some serious money! And in Ireland with the economy in the shitter why the fuck would you pass up any customers you can get? Here are some quick and easy tips on how to use Instagram for your business and some examples of people using it correctly…and some not so much.
Post at least once a day.
I see too many places posting once a week and just leaving it at that. Your customers want to see your awesome pictures, so why not show them? There’s a reason they’re following you!
Caption and Hashtag
Don’t over do the hashtags by the way, it annoys people. Use something simple like #foodporn #cork #burger. Here’s a great example of SugarCube in Cork doing this!
The picture speaks for itself. Who wouldn’t want to go for a crepe at SugarCube once you’ve seen that photo? They did a great job of using the correct hashtags and not over killing it. Very simple. Very effective.
Don’t post shit.
If you post bad photos of your food then guess what, people are going to assume your food is also terrible. For example here is a photo of a bad photo from a customer at a restaurant. If you own a food establishment and post something like this you’re just shooting yourself in the foot. The photo is badly lit and way too close for someone to even see if properly. Move the camera out a bit and get the whole thing! This is also a good example of overkill on the hashtags.
Here is an example from Scup Gelato of a good photo to use. Once again it is simple – but it speaks for itself.
Or even this example from Niall Harbison is one to go by!
So restaurants please do me a favour – get on Instagram! You’re missing out on some serious money and free marketing. All it requires is a phone with a camera, simple.
No . They were idiots. Simple.
I’ve been in college for about three months now and I have quickly learned a few things. From moving out of home and into my own apartment, having some freedom is amazing – but it comes with it’s challenges, for example I don’t know how to use a washing machine. This can be troublesome, as I don’t want to have dirty clothes.
Aside from these little things here are some things, which I didn’t expect to learn while at college.
- The term “pre-drinks” becomes a part of your everyday vocabulary. You’re a student now; you can’t go out without pre-drinking because drinking costs too much.
- You may see 15 people in lectures everyday but come exam time there will be 125 students in the exam hall that ‘apparently’ do the same course as you. Nobody knows where these people come from.
- It is perfectly acceptable to eat breakfast at anytime of the day and out of saucepan using a knife. Washing-up liquid is expensive. You need to savour it.
- A sixteen-inch pizza, when used correctly, can cover you for breakfast, lunch and dinner. It is also acceptable to ring for takeaway at two am on a monday night.
- Somehow, despite how hard you worked to get into college, idiots still managed to find their way in somehow.
- It apparently costs €3,000 in college fees to pay for a professional powerpoint presentation reader.
- 9am lectures are a myth. Nobody has ever been able to find one or knows what really goes on at them. They are also the hardest things in the world to wake up for – even though I have been getting up at 6am all summer to go to work.
- When it comes to group projects there is always one member who nobody knows what they look like. The show up on the last day and claim the points then vanish into the wild.
- You spend more time awake during the night than you do during the day. Lecture hall tables become a replacement pillow.
- Even if you have no money to your name you always, somehow, find enough money for a four pack of beer. If there is a decision between food and drink – you choose drink.
All joking aside college is pretty sweet. I like the course I am doing and I like the people I have made friends with, but the one thing I still don’t understand is why 9am lectures exist.
If you follow me on Twitter you will know that last week I was off to the Dublin Web Summit, or if you paid attention the branding of the event this year you will see that it has now become “The Summit”. Last Tuesday I boarded the Startup Express from Cork to Dublin where hundreds of entrepreneurs chatted, done business and pitches their various ideas. I was helping out the guys from OtterBox onboard although I am not really sure I was much help to Fraiser. That aside we got to Dublin and we all lined up to in the RDS to get registered early. Once registered I headed into Grafton Street as I was meeting a friend on mine, Dale, because I was staying at his apartment for the few days I was there. This is where things started to get busy. I hadn’t even got to his house yet and we had stopped off at a craft pub for a pint. Finally getting to his house I dropped my bags and we went straight over to his friends house where I was introduced to some people who I had previously embarrassed myself in front of on google hangout (yes, I use google hangout). Getting back to his apartment at 4am was not our brightest idea. We had to be up at 5am to make it out to the RDS to start work. Needless to say we didn’t bother going to sleep. I managed to stay awake during my first shift at The Summit and the rest of the day to get to the one person I wanted to see give a talk, Gary Vaynerchuck. Those of you who know me in real life know I am a huge Gary Vaynerchuck fanboy. As a poor student I have even been saving up for ages just to pre order his new book, ‘Jab, Jab, Jab, Righhook!’.He is simply a legend and his talk at The Summit did not let me down. At this point I have caught up on most of the talks at The Summit and I think Garys was honestly the best. From the moment he took to the stage he had everyone in the rooms attention. Even his tweet before going on stage (which you can see below) gave you the idea of what his talk would be like.
After Gary departed the stage we decided to head home, get a bit of food and maybe an hour or two of sleep. We only got the food. I would seriously like to thank Hailo for the two vouchers they gave us at The Summit. If it wasn’t for Hailo I think I would not have survived the 48hrs in Dublin. Also your drivers are the most friendly and helpful people I have ever come across, take pride in that! The Summit Day 2 was a bit different. We were, once again, at 6am for our shift on the registration desk albeit a lot more tired as we were going on 38hrs roughly of no sleep (sleep is for the weak, and the sensible). Once the shift was over I walked around to the various startups and got chatting – some seriously cool ideas out there right now! I wish The Summit was on for three days because you simply can’t fit it all in two days. It’s very tiring, but very very fun!
Now it was time to head home and once again I Hailo’d it to the train station. Returning on the Startup Express there was a lot more empty seats than the journey up. We actually had a carriage to ourselves – shoes may have come off, beer may have come out and tunes may have been played. Getting back to Cork at 11:30 it was now time for bed. Until next year.
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